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The league announced the three partnerships, granting each company access to official, real-time data for live betting and the right to use league and team marks. The NFL will receive payment while maintaining oversight on bet types, intelligence sharing, responsible gambling initiatives, and advocacy for sports betting legalization. newsbetting.bond
Previous negotiations had stalled over data fees charged by Genius Sports, but those concerns appear to have been resolved. The NFL's approach continues to emphasize responsible gambling while capitalizing on the growing sports betting market.